A&E marketing and business development guest post: Thank you

Do you (and your firm) say thank you enough?

This is the eighth post in Deltek’s A&E marketing and business development blog series.  Expert David Stone, founder and President of Stone and Company, talks about the importance of saying ‘thank you’.  With this insight (backed by Deltek Vision CRM and the integrated suite of Vision marketing solutions), Deltek’s goal is simple: To help your firm win more work! Enjoy.  To learn more about Deltek Vision CRM, check out this demo.

Thank you

It’s really important to say ‘thank you’ on a regular basis. It’s especially important to say thank you to those who allow you to do what you do – in other words, your clients and customers. There aren’t many of us (certainly none that I know) who can afford to do this as a hobby. Without a steady supply of regular and loyal clients we’d all be dead in the water.

So THANK YOU to all my readers, all my clients, all the state and national organizations who find it worthwhile to read this blog, buy my books, invite me to deliver seminars and engage me to help them win a steady supply of profitable work for their firms. I can’t tell you how much it means to me!

And when was the last time you said ‘Thanks!’ to your clients? Doesn’t have to be a big fancy deal, just a quick word following a meeting, a note or a card or a dinner or a round of golf. Drop off a box of donuts with a thank you note. Do they have a favorite band – why not tickets to a concert? Are they a fan of the local team – how about some great seats at an upcoming game?

Of course there are plenty of clients who can’t accept such gifts. For them, simply stop by their office, stick your head in the door and say, ‘Just want you to know how much I appreciate your business!’ If you say it sincerely with a smile and mean every word, it’ll be just as valuable as a pair of tickets at center court.

There isn’t a person on this planet who doesn’t appreciate being appreciated. So make a note to yourself to thank a client this week. They’ll thank you for it!

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About Jon Bornstein

Jon Bornstein manages Deltek's marketing in the A&E industry across North America. His job is to ensure that firms understand the many ways they can drive business value using Deltek purpose-built solutions.
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